Product Owner - Consumer Data (f/m/d)


Microsoft Azure

At Beiersdorf we care beyond - this is the core of who we are and why we love what we do. And as Nivea is more than just a cream, we believe that we have the power to change lives. We strive to help people feel best in their skin. We aim inventing the future of skincare.We are Beiersdorf Shared Services IT: As an internal IT partner, we support Beiersdorf AG with innovative and efficient IT solutions that we are constantly developing through standardization, continuous quality improvements, and innovation.

Your Tasks

You will develop a vision and roadmap for delivering reliable consumer data to the enterprise based on a deep understanding of the business. You enjoy managing and balancing requirements of stakeholders both at headquarter as well as in over 70 markets to build and enhance a future-proof technology stack that serves and reaches more than 100 million consumers annually. Combine your expertise in building technology platforms at scale with your passion for data, marketing and business sense to determine the right priorities and work as part of an agile team to bring them to life.

  • Globally accountable for creating/maintaining a consumer data product vision, roadmap and deliver the data required to the enterprise leveraging the Salesforce Service Cloud as well as Microsoft Azure, the main tools from which this data is managed
  • Manage the integrity and security of consumer data and marketing permissions in line with data protection and GDPR requirements, ensuring that data flows and storage are up to the latest standards
  • Maintain or set up connections between existing and new data sources such as website or third-party apps to ensure the seamless and safe transfer and storage of data
  • Integral part of the Consumer Engagement Mgmt. team (CEM), holding this important stake and collaborating with different product owners (CRM, AdTech, Website, Dashboards) on all topics involving consumer data
  • Develop in-depth analyses together with the data and analytics team to identify data opportunities to help boost engagement and sales and share best practices with markets and regional offices
  • Monitor and optimize consumer data flow, connections and tracking of consumer data KPIs
  • Single point of contact for markets and regional on topics regarding consumer data

Your Profile

  • First-hand, expert level experience working with customer/consumer data and databases as well as cloud-based data architectures (Salesforce Service Cloud, MS Dynamics, Azure or similar)
  • Profound knowledge of consumer/customer data management and CRM tools
  • Experience in delivering complex data processing and data pipelines using agile methodology
  • Experience managing, manipulating and optimizing data mapping in a large organization
  • Consumer first mindset, understanding the importance of data attributes and data integrity
  • Knowledge of digital engagement tools like email marketing, DSPs, DMPs as well as personalization and segmentation tools
  • Ability to look at data from a marketing and communications perspective
  • Fluent English (in speech and writing)

You are welcome to apply without a cover letter. We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates. If you have any questions, please contact our recruiter Ms. Joana Hegemann every Wednesday between 4 and 5 pm via the telephone number: +494049094956.

Datenbankentwicklung / BI
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